Orientation and Decision Making Styles: the case of Vietnamese customers’ purchase of audiovisual products

Title: Orientation and Decision Making Styles: the case of Vietnamese customers’ purchase of audiovisual products
Authors: Dao, Tung
Keywords: Time Orientation;Decision Making Styles (DMS);Vietnamese Customers;Audiovisual products
Issue Date: 2017
Publisher: VNU Journal of Science
Series/Report no.: VNU Journal of Science: Policy and management studies;Vol.33, No. 2 (2017)
Abstract: This research aims to investigate the relationship between time orientation (past, future, and present orientation) and the decision making styles of Vietnamese customers when they decide to purchase a audiovisual product. A survey was conducted on 423 Vietnamese customers in Hanoi in 2016. The results demonstrate significant relationships between perspectives of time orientation and customer’s decision-making styles. Among the three time perspectives, the past and future orientation manifest a significant difference between decision making styles (customer segments). The present orientation was shown to have significant relationships with some individual characteristics of decision-making style, but no significant difference found between decision-making styles.
Description: p. 114-123
URI: http://repository.vnu.edu.vn/handle/VNU_123/60460
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