Orientation and Decision Making Styles: the case of Vietnamese customers’ purchase of audiovisual products

Title:	Orientation and Decision Making Styles: the case of Vietnamese customers’ purchase of audiovisual products
Authors:	Dao, Tung
Keywords:	Time Orientation;Decision Making Styles (DMS);Vietnamese Customers;Audiovisual products
Issue Date:	2017
Publisher:	VNU Journal of Science
Series/Report no.:	VNU Journal of Science: Policy and management studies;Vol.33, No. 2 (2017)
Abstract:	This research aims to investigate the relationship between time orientation (past, future, and present orientation) and the decision making styles of Vietnamese customers when they decide to purchase a audiovisual product. A survey was conducted on 423 Vietnamese customers in Hanoi in 2016. The results demonstrate significant relationships between perspectives of time orientation and customer’s decision-making styles. Among the three time perspectives, the past and future orientation manifest a significant difference between decision making styles (customer segments). The present orientation was shown to have significant relationships with some individual characteristics of decision-making style, but no significant difference found between decision-making styles.
Description:	p. 114-123
URI:	http://repository.vnu.edu.vn/handle/VNU_123/60460
Appears in Collections:	IS - Papers